Why the Urban Decay collab with Ari Kytsya is kinda a big deal

In a bold and boundary-breaking move, Urban Decay has done a collaboration with Ari Kytsya — a content creator, entrepreneur, and outspoken advocate for sex workers. This isn’t just another influencer collab. It’s a cultural moment.

Why This Matters

Ari Kytsya, a 'mattress actress' known for her fun online presence and Sex Work advocation, has built a powerful personal brand in a space that’s often ignored or actively excluded by mainstream media. Traditionally, sex workers and adult content creators have been blacklisted from major beauty, fashion, and lifestyle campaigns — not because of a lack of talent, but due to outdated stigmas.

Urban Decay’s decision to work with Ari isn’t just bold — it’s overdue. It signals a shift in who gets to be the face of beauty, power, and self-expression.

A Win for Visibility and Respect

This collaboration is a huge win for the sex work industry, especially in a time when censorship, shadowbanning, and discrimination are still rampant. To see a globally recognised brand like Urban Decay spotlight someone like Ari is validation of what so many in the industry already know: sex workers are smart, creative, influential — and deserve to be seen.

Representation matters and when a brand as iconic as Urban Decay puts its weight behind a creator like Ari Kytsya, it tells the world that beauty, power, and rebellion don’t have to fit within a narrow mold.

Urban Decay has always positioned itself as a brand for the bold — edgy, inclusive, and a little bit punk. This partnership walks that talk. It challenges the sanitised version of influencer culture that dominates beauty campaigns and instead celebrates raw authenticity.

Ari's involvement doesn’t just elevate her own profile; it uplifts a whole community of creators who are constantly fighting to be treated with dignity and respect. It opens the door for other brands to follow suit — to stop playing it safe and start acknowledging the diverse realities of the people who wear their products.

Final Thoughts

This isn’t just a makeup collab — it’s a cultural shift. Urban Decay and Ari Kytsya just made a statement louder than any press release: sex workers are here, they’re powerful, and they belong in the spotlight.

Let’s hope more brands start paying attention.